"As a successful entrepreneur I enjoy helping others achieve their dreams! I have experience in FOH BOH and administrative duties. After failing at my first restaurant I learned how to be both a hospitalitarian and a business woman. I love to share my years of experience with others so that they can avoid many of the mistakes that I made"

Founder | Red Hook Lobster Pound


expert in restaurant operations, multi-unit entrepreneurship, catering operations, and food truck operations

instagram // @redhooklobster

Susan Povich graduated from Harvard Law School in 1988. After a brief stint clerking and a briefer stint at Paul Weiss Rifkind Wharton and Garrison, she left the practice of law to matriculate at the French Culinary Institute, to follow her culinary passion. Following her graduation she worked in various restaurant around town before she opened her own restaurant The Cake Bar and Café. She sold the restaurant in 1993 and re-dedicated herself to the practice of law. In 1995 she formed Povich/Kelly Associates, one of the first firms specializing in the growing area of Internet Law. Ms. Povich closed the firm in 1998 to go and work with her client, Russell Simmons. She then joined the business strategy unit of Universal Music Group. Ms. Povich left in 2006 to work with her family in their production company. However, the desire to work with food was always bubbling in her thoughts.


While sitting at their dining table in Red Hook Brooklyn, in November 2008, devouring fresh lobsters that they had just brought back from a friend in Portland, Susan’s husband Ralph proposed to his wife that they open a lobster pound in the empty storefront in the building that they owned and were unable to develop due to the contracting credit markets.


The idea was soon put into action, and the Red Hook Lobster Pound became the food success of 2009, with people coming from hundreds of miles to sample the freshest lobster in NYC. The Red Hook Lobster Pound launched its mobile lobster shack at the Brooklyn Flea that summer, one of the earliest food vendors at the market. The business expanded quickly but sanely, with additional markets and festivals. Currently the Red Hook Lobster Pound operates two lobster roll food trucks in Washington DC and one in NYC. The NYC truck has been anointed Best Food Truck in the County in June 2013. Red Hook Lobster opened a store in Montauk, NY in 2013 and on East 1st Street in Manhattan on April 1, 2014. In 2015 they converted their Red Hook restaurant into a full service bar and grill, and opened an Oyster Bar as part of the highly successful Urban Space Vanderbilt Market. They have grown their business tenfold in six years.


The media has covered all aspects of RHLP extensively, latching onto Susan and Ralph as an “entrepreneurial success story” and as an example of resiliency in the wake of Superstorm Sandy. The Pound, its truck and Susan and Ralph’s home in Rockaway all suffered extensive damage in the storm. Regardless, they were able to re-open bigger and better than ever. RHLP has been featured in the New York Times, the Today Show, The New York Daily News, the New York Post, New York Magazine, Eater, Grub Street, Crains NY, Tasting Table, Thrillist, Urban Daddy, NBC, CBS, ABC, Gourmet, Saveur, Bon Appetit, Washington Post, Washingtonian, Seafood News, Business Week, Time Out, the Village Voice, Serious Eats, the Chicago Tribune, Bloomberg News and many other online and print publications. Susan Povich was awarded Excellence in Entrepreneurship from ICC in 2014, and presented with the Award at Carnegie Hall


Susan and Ralph live in Red Hook, Brookyn and Rockaway, Queens. They have two children, many employees and no pets.